Tell us about the details of your cooperation with Messi and Cristiano Ronaldo. New York Times Article: Nima Behnoud is the only Creative Director who has made a campaign for luxury goods for both Cristiano Ronaldo and Leo Messi. This is a lifetime achievement and a dream for any Creative Director in the world. Nima design and executed a Luxury Watch campaign with football star Cristiano Ronaldo in 2012 in Madrid which was a worldwide success and the first luxury accessory campaign for Cristiano Ronaldo. 6 Years After Nima completed his portfolio with another best of the best, Leo Messi and did a similar campaign in Barcelona with football star Leo Messi. Both campaigns have been among the most successful campaigns in the world and it paved the way for many athletes to participate luxury goods advertising. Do you remember your first Design? Yes of course, first design was a school assignment. We were supposed to design a garment that says something about culture. I used abstract forms of Persian Calligraphy. Students in the class were drawn into the design and they all wanted the same screen printed on their jackets and when I saw the demand for something extremely fresh and unfamiliar for the worldwide audience, everything started coming together and NIMANY was born.
Which of your childhood dreams is fulfilled so far? The process of turning your dreams into reality is the fun part, even if they do not become a reality its the process that makes it worthwhile. What is the most important highlight of your working life? When I see people in New York, Paris and other important metropolitan cities become familiar with Iran’s culture through my products,. What is the secret of your success in the fashion industry? I don’t have a secret formula. I study and update myself and my team on a daily basis to stay very relevant to the rapid changes that surround us. Have you ever traveled to Iran? Since i left Iran in 1994 I did not have a chance to Travel back but I am very looking forward to that. Are you a fan of Iranian food, music and traditions? Of course, I love all Persian dishes, Shirin Polo is my favorite. The music that comes out of Iran these days is fascinating on all levels, concept, lyrics production and sound I really enjoy it Have you ever experienced failure or bankruptcy? Of course, failure is part of the process and I try to learn from it every time it happens. What is the best-selling product of Nimany brand? Ladies Evening Clutches, also the highest priced product of NIMANY.
In your opinion, what is the most enjoyable part of fashion design job? A designer is preserving the ancient culture by reimagining it and recreating it. Creating culture is the most fascinating job on earth. Who are your favorite designers in the fashion industry? Keyvan Khosrovani is my favorite Iranian designer and Alexandra McQueen is my favorite visionary of Fashion and Tom Ford is my favorite business mind of fashion. Whomemberofyourfamilyhasencouragedyouthemost? My parents encouraged me from early childhood to follow my dream as an artist and they were never against it, frankly i was raised in a household that art and culture were prominent part of the household. What position would you like to have in your career in the next 5 years? The ability to continue doing what I am doing today.
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